Editorial Policy

How we choose products: we start from UK reviews by beauty editors and from retailer and shopper ratings, then group mascaras by what they do best (length, volume, waterproof, sensitive eyes, budget). We prefer products you can actually buy in the UK.

Independence: retailers cannot pay to be included or to change a ranking. We earn a commission if you buy through some links, but that does not change which products we list or how we describe them.

Accuracy: we update guides regularly and show the last updated date. If you spot a mistake, email legal@kilodelta.uk.

Health: nothing here is medical advice. If a product irritates your eyes, stop using it and speak to a pharmacist, optician or doctor.