Avon WonderCurl Volume, Curl & Lift Mascara

Updated October 30, 2026

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Curl and lift on a budget

Avon WonderCurl Volume, Curl & Lift Mascara

Price: About £8 to £11 (often on offer)Not waterproofBest for: Curl and lift on a budget

A lifting mascara with a curved brush and a formula Avon says locks in a curl all day. 92% of 152 participants in Avon's own consumer study agreed the look lasted. Customers rate it 4.5 from 37 reviews on Avon's site, though that is a small sample.

Pros

Curved brush designed to grip and lift
High customer rating, though few reviews
Gentle enough for contact lens wearers, according to reviewers

Cons

Some shoppers report clumping or dryness
The "no curler needed" claim is Avon's own

Check price at Avon

Who it suits

People with straight lashes who want a curl that holds without much effort. It has Avon's highest rating among its mascaras here (4.5), though from only 37 reviews.

Who should skip it

Anyone who wants a proven, much-reviewed mascara. Reviews are few, and some mention clumping or dryness.

Good to know

Avon's "throw those curlers away" claim is the brand's own, backed by a consumer study of 152 participants. If your lashes drop easily, curling first with a curler is still the most reliable method.