Best Avon Mascara (UK, 2026): Which One Should You Buy?
Avon sells around a dozen mascaras in the UK, from £8 to £12, mostly through avon.uk.com and its representatives. With so many similar-sounding names, it is hard to know which to pick. This guide sorts them by what they do, using Avon’s own product descriptions and the customer ratings on Avon’s site as of 30 October 2026.
One caution up front: ratings on a brand’s own site tend to be positive and some products have very few reviews, so we flag the sample size next to each one. Avon’s “study” figures are the brand’s own, not independent tests.
Quick picks
- Best all-rounder Avon Lash Genius Multitask & Multiply Mascara
- Best for length Avon Legendary Lengths Mascara
- Best for volume Avon Ultra Volume Mascara
- Best for curl and lift Avon WonderCurl Volume, Curl & Lift Mascara
- Best lightweight false-lash look Avon Delightfull False Lash Effect Mascara
- Best for separation Avon Fan-omenal Volume & Separation Mascara
- Best conditioning formula Avon Make-up + Care Serum Volume Mascara
How to choose an Avon mascara
Start with what you want your lashes to do
- All-rounder: Lash Genius, Avon's best seller (589 reviews, 4.3).
- Length: Legendary Lengths (347 reviews, 4.3), a tapered brush for hard-to-reach lashes.
- Volume: Ultra Volume (68 reviews, 4.2) or Delightfull for a fluffier, lighter look (27 reviews, 4.6).
- Curl and lift: WonderCurl (37 reviews, 4.5).
- Separation: Fan-omenal, a two-sided brush (16 reviews, 3.9).
- Conditioning formula: Make-up + Care Serum Volume (8 reviews, 3.1).
Waterproof options
Avon also sells waterproof versions of Lash Genius, Ultra Volume and Delightfull. Waterproof formulas need an oil-based remover; see how to remove waterproof mascara.
Watch the prices
List prices are £10 to £12, but Avon runs frequent offers (Lash Genius and WonderCurl were reduced when we checked, and a number of mascaras were "2 for £12"). Check the current price before you buy, because it changes often. Avon's free delivery starts at £25.
Where Avon sits in the market
Avon mascaras are priced like drugstore products. If you want to compare with shop-bought favourites, see our drugstore guide.
Comparison
| Mascara | Price | Waterproof | Best for |
|---|---|---|---|
| Avon Lash Genius Multitask & Multiply Mascara | About £8.50 to £12 (often on offer) | No | Best all-rounder |
| Avon Legendary Lengths Mascara | About £11 (2 for £12 on selected mascara) | No | Best for length |
| Avon Ultra Volume Mascara | About £10 (2 for £12 on selected mascara) | No | Best for volume |
| Avon WonderCurl Volume, Curl & Lift Mascara | About £8 to £11 (often on offer) | No | Best for curl and lift |
| Avon Delightfull False Lash Effect Mascara | About £10 | No | Best lightweight false-lash look |
| Avon Fan-omenal Volume & Separation Mascara | About £11 (2 for £12 on selected mascara) | No | Best for separation |
| Avon Make-up + Care Serum Volume Mascara | About £12 (2 for £12 on selected mascara) | No | Best conditioning formula |
Our picks in detail
Avon Lash Genius Multitask & Multiply Mascara
Avon's best-selling "5-in-1" mascara, which promises volume, length, definition, lift and a deep black from one wand. Customers rate it 4.3 out of 5 from 589 reviews on Avon's own site, which makes it the most reviewed Avon mascara.
Pros
- Rich black, all-in-one look
- Smart Control brush separates lashes
- Often discounted well below the £12 list price
Cons
- Some shoppers find the brush too thick for precise application
- A few report flaking after several hours or a thick texture as the tube runs low
Choose it if: People who want one affordable mascara that does a bit of everything. It is Avon's most-reviewed mascara, and the "easy to apply, no clumps, lasts all day" comments recur.
Skip it if: Anyone who prefers a slim, precise brush: a few reviewers find the brush thick. Also skip it if you want a proven waterproof for swimming; there is a separate Waterproof version.
Read the full review of Avon Lash Genius Multitask & Multiply Mascara
Avon Legendary Lengths Mascara
A length-focused Avon mascara with a tapered brush designed to reach hard-to-reach lashes. Avon claims up to 50% longer lashes in a clinical study of 18 people. Customers rate it 4.3 from 347 reviews on Avon's site.
Pros
- Tapered brush reaches small and corner lashes
- Customers praise length and separation
- Many long-term repeat buyers in the reviews
Cons
- Some shoppers report smudging under the eyes after long wear
- A few report clumping or dryness
Choose it if: People who want length and separation, including those with shorter lashes who need a brush that reaches the small ones. Reviews mention a slim, tapered brush and "no clumping".
Skip it if: Anyone prone to smudging under the eyes by the end of the day: a few reviewers report it. Choose a waterproof or tubing formula in that case.
Avon Ultra Volume Mascara
A volumising Avon mascara that uses different-sized fibres to build a thick blanket of colour around each lash, with an eye-shaped brush and marula oil. Customers rate it 4.2 from 68 reviews on Avon's site. A waterproof version is also sold.
Pros
- Strong volume at a low price
- Eye-shaped brush gets close to the lash line
- Waterproof version available
Cons
- Some reviewers say it clogs or clumps over time
- A few say it is hard to remove
Choose it if: People who want a thicker lash look at a low price. Avon says it is smudge, clump and flake-proof; reviewers like the volume and the value.
Skip it if: Anyone who wants a light, natural look, or who struggles with clumping: some reviewers report clogging over time.
Avon WonderCurl Volume, Curl & Lift Mascara
A lifting mascara with a curved brush and a formula Avon says locks in a curl all day. 92% of 152 participants in Avon's own consumer study agreed the look lasted. Customers rate it 4.5 from 37 reviews on Avon's site, though that is a small sample.
Pros
- Curved brush designed to grip and lift
- High customer rating, though few reviews
- Gentle enough for contact lens wearers, according to reviewers
Cons
- Some shoppers report clumping or dryness
- The "no curler needed" claim is Avon's own
Choose it if: People with straight lashes who want a curl that holds without much effort. It has Avon's highest rating among its mascaras here (4.5), though from only 37 reviews.
Skip it if: Anyone who wants a proven, much-reviewed mascara. Reviews are few, and some mention clumping or dryness.
Read the full review of Avon WonderCurl Volume, Curl & Lift Mascara
Avon Delightfull False Lash Effect Mascara
A lightweight, whipped-formula mascara for a fluffy false-lash effect that Avon says will not weigh lashes down. Customers rate it 4.6 from 27 reviews on Avon's site, which is a small sample. A waterproof version is also sold.
Pros
- Lightweight formula
- Brush reaches corner lashes
- Good for fine lashes, according to reviewers
Cons
- Some reviewers find the brush too large
- A few report dryness or short staying power
Choose it if: People with fine lashes who want a fluffy, lightweight false-lash look. Reviewers rate it 4.6 and mention it does not irritate their eyes.
Skip it if: Anyone with a very small eye or lashes that clump easily: some reviewers find the brush large.
Read the full review of Avon Delightfull False Lash Effect Mascara
Avon Fan-omenal Volume & Separation Mascara
A mascara with a two-sided "Flip'n'Fan" brush: a flat side to build volume and a full side to separate lashes. Customers rate it 3.9 from 16 reviews on Avon's site, the second lowest of the Avon mascaras here, and a very small sample.
Pros
- Two-sided brush lets you build then separate
- Easily removed with make-up remover, according to reviewers
- Good value
Cons
- Some reviewers find it clumpy, especially as the tube runs low
- Only 16 reviews, so treat the rating with care
Choose it if: People who like to control the look: flat side for volume, full side to separate. Reviewers say it does what it says on the box.
Skip it if: Anyone who wants maximum volume; one reviewer prefers a larger brush. It has few reviews and a 3.9 rating.
Read the full review of Avon Fan-omenal Volume & Separation Mascara
Avon Make-up + Care Serum Volume Mascara
A serum-infused mascara with hyaluronic acid, shea butter and vitamin B5 aimed at lashes that look and feel healthier. Customers rate it 3.1 from only 8 reviews on Avon's site, so the evidence is thin.
Pros
- Conditioning formula
- Some older shoppers say it is gentle
- No clumps for several reviewers
Cons
- Lowest rating of Avon's mascaras here, from very few reviews
- Some reviewers say it dries up quickly or smudges slightly
Choose it if: Older shoppers or anyone wanting a gentler, conditioning formula: some reviewers say it is gentle on older eyes.
Skip it if: Anyone who wants a reliable staying power: some say it dries up quickly or smudges slightly, and it has the lowest rating (3.1 from 8 reviews).
Read the full review of Avon Make-up + Care Serum Volume Mascara
Which should you buy?
- Most reviewed, best all-round: Avon Lash Genius.
- For length and short lashes: Legendary Lengths.
- For big volume on a budget: Ultra Volume.
- For curl and lift: WonderCurl.
- For a lightweight fluffy look: Delightfull.
Related guides: volume and length, short, straight lashes, drugstore mascara.
FAQ
What is the best Avon mascara?
Lash Genius is Avon's most-reviewed and best-selling mascara, rated 4.3 from 589 reviews on Avon's site. For length, Legendary Lengths is rated 4.3 from 347 reviews.
Is Avon mascara any good?
Customer ratings on Avon's own site are mostly 4 stars and above, but ratings on a brand site are self-selected and some products have few reviews. Avon's claims about studies are the brand's own.
Is Avon mascara waterproof?
Only the waterproof versions. Avon sells waterproof versions of Lash Genius, Ultra Volume and Delightfull; the standard versions are not waterproof.
Where can you buy Avon mascara?
Mainly on avon.uk.com and through Avon representatives. Some Avon make-up has also been listed at Superdrug, so check what that retailer stocks.