Avon Make-up + Care Serum Volume Mascara

Updated October 30, 2026

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Conditioning serum formula

Avon Make-up + Care Serum Volume Mascara

Price: About £12 (2 for £12 on selected mascara)Not waterproofBest for: Conditioning serum formula

A serum-infused mascara with hyaluronic acid, shea butter and vitamin B5 aimed at lashes that look and feel healthier. Customers rate it 3.1 from only 8 reviews on Avon's site, so the evidence is thin.

Pros

Conditioning formula
Some older shoppers say it is gentle
No clumps for several reviewers

Cons

Lowest rating of Avon's mascaras here, from very few reviews
Some reviewers say it dries up quickly or smudges slightly

Check price at Avon

Who it suits

Older shoppers or anyone wanting a gentler, conditioning formula: some reviewers say it is gentle on older eyes.

Who should skip it

Anyone who wants a reliable staying power: some say it dries up quickly or smudges slightly, and it has the lowest rating (3.1 from 8 reviews).

Good to know

Avon says 82% of 108 participants in a four-week consumer study said lashes looked and felt healthier. That is the brand's own study. Do not treat it as a treatment for thin lashes; if your lashes are thinning, speak to a pharmacist or GP.