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It Cosmetics Hello Lashes+

Updated October 30, 2026
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Sensitive eyes with a bit of drama

It Cosmetics Hello Lashes+

Price: About £25Not waterproofBest for: Sensitive eyes with a bit of drama

Marie Claire UK picks it for people whose eyes are sensitive but who will not give up mascara, praising how gentle it feels.

Pros

  • Gentle feel
  • Builds length and volume
  • Editors' choice

Cons

  • Pricey

Who it suits

People with sensitive eyes who still want a lifted, fuller look. Marie Claire UK picks it for people who will not give up mascara but have sensitive eyes.

Who should skip it

Budget shoppers: it is around £25.

Good to know

It is one of the few sensitive-eye mascaras recommended for building a fuller look rather than just a natural one. Reviewers highlight how gentle it feels.

How it compares

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Avon WonderCurl Volume, Curl & Lift Mascara

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Prices are indicative; check the retailer. Summary based on published UK reviews, not our own testing.