L’Oréal Paris Lash Paradise

Updated October 30, 2026

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Affordable volume and length

L’Oréal Paris Lash Paradise

Price: About £9Not waterproofBest for: Affordable volume and length

Marie Claire UK picked this as its best affordable mascara. A lush, fluffy brush builds volume and length together for an everyday full look.

Pros

Full, fluttery look
Low price
Good all-rounder for everyday

Cons

Formula can feel wetter than tubing or fibre types

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Who it suits

People who want an everyday full look with some length: Marie Claire UK named it best affordable mascara. A good first choice if you are not sure whether you prefer length or volume.

Who should skip it

Those who want a clean, tubing-style finish or maximum curl. The formula is on the wetter side, so give it a minute to dry before you blink.

Good to know

A fluffy brush builds volume and length together, which suits straight, medium-length lashes. At around £9 it is a cheap way to try a volume mascara before you spend more.