No7 Intense Volume Waterproof

Best overall affordable

No7 Intense Volume Waterproof

Price: About £10WaterproofBest for: Best overall affordable

Who What Wear's best overall pick in its list of affordable mascaras, in a waterproof formula from a Boots own-brand.

Pros

• Boots own brand, easy to buy
• Waterproof
• Good value

Cons

• Mainly available through Boots

Check price at Amazon

Who it suits

Anyone who wants a good value waterproof with volume from Boots' own brand: Who What Wear named it best overall in its affordable mascara list.

Who should skip it

Anyone who does not shop at Boots; it is mainly available there.

Good to know

At about £10 this is one of the better-value options for volume. Since it is waterproof, remove it with a dedicated eye make-up remover.

How it compares

• Maybelline Lash Sensational Sky High Waterproof: length-focused budget waterproof
• Max Factor 2000 Calorie Waterproof: cheaper waterproof

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